Email List Validation - Verify550

You can find an email verification tool online by searching for key phrases. There are several tools out there that look like email list hygiene but are not. In fact, many of the tools are for verifying accounts and not the email address itself. In example, we receive a lot of people whom search for “email address verification” and wind up on our website asking for us to help them change their password to Facebook. This is why keywords are extremely important when searching for email verification software. A real email verify tool if where the system does an smtp handshake. This asks the postmaster if the email is legit and can accept a message. But the problem is there are two words in our industry that messes everything up. Validation and Verification. Why the two words? Which does which? Well, validation was the first tool that came out 10 years ago. Since bounces were not that big of a deal to a pmta and sending scores didn’t exist, no one really needed to verify if th...

Email verification services are now a central part of almost all email service provider’s network. We have written many articles about white listed blacklistings based on customer memory and this article focuses on just that. Any list over a few thousand, optin or not, has the potential to hit a blacklist. The memory span of an email marketing list prospect is iffy at best. We have helped many white listed customers spot and remove their complainers so that their delivery improves. One complaint, whether intentional or not, can decrease delivery scores immensely. Email service providers, like Mailchimp (whom we are integrated with), give their clients the option to scrub their lists before they hit the send button. But if the list is optin, and they are all customers, why would one need to clean their list(s)? There are too many reasons. First, a client’s memory fades after a few months. Their tempers do too. You cannot assume that everyone in your list knows who you are aft...

Email hygiene services are more popular than ever judging by the amount of companies now that are offering it. Just 10 years ago, there were less than 5 email list validation service companies and we were one of them. Validation was not verification back then. Validation did not do any type of verifying if the email is good or a bounce. Generally, a quick mx check would suffice as bounces back then didn’t affect sending scores all that much. But wow how times have changed. Now, there are dozens of email list hygiene companies. This trend stemmed from white listing and a need for verification. Email service providers started judging delivery based on bounces versus traps and complainers thus the need for verification was metamorphosing into the unknown. Most email verify companies could not remove traps, complainers and litigators and charged a huge price for verifying an email list. Prices range from $300 - $10,000 per 1 million records right now and many, unfortunately, t...

The subscriber world is not immune to blacklistings anymore and Email address verification can actually prevent these issues. Gone are the days of trusting your list. As we mentioned in many other articles about subscriber memory, sleeper cell traps and litigators suing emailers if they cannot prove beyond a shadow of a doubt that their subscriber is legit, then the worst can happen. In example, we had a client with a list of 120,000 emails. They accumulated it a year ago during a lotions and potions campaign. These emails were all the people who paid for the product. After they exhausted the list, they sat on it for 4 months, after which they decided to start it up again. Here is what happened: 1.)     Even though the emails were inside the ESP and the campaign was approved months ago, the number of bounces triggered an alarm where they ESP temporarily suspended the campaign for a high threshold of bounces (4.5%). 2.)     After further ...