Email List Validation - Verify550

You can find an email verification tool online by searching for key phrases. There are several tools out there that look like email list hygiene but are not. In fact, many of the tools are for verifying accounts and not the email address itself. In example, we receive a lot of people whom search for “email address verification” and wind up on our website asking for us to help them change their password to Facebook. This is why keywords are extremely important when searching for email verification software. A real email verify tool if where the system does an smtp handshake. This asks the postmaster if the email is legit and can accept a message. But the problem is there are two words in our industry that messes everything up. Validation and Verification. Why the two words? Which does which? Well, validation was the first tool that came out 10 years ago. Since bounces were not that big of a deal to a pmta and sending scores didn’t exist, no one really needed to verify if th...

Many have asked me what are my Email verification software schematics for list hygiene. It really isn’t a secret. There are 5 fundamental parts of the email address. The user, the name, the domain, the string and the ending. This blog post explains each one of these and why it’s important to build your hygiene schematics around them. The user is the element before the at sign. The user encompasses many different parts. There are dots/periods, underscores and hyphens that separate the user information. Too many of these characters tell us the email is bad. The user information helps remove bad emails before we have to do a SMTP/MX check. The name tells is a lot about the email. Usually names are associated with B2B data in any email verify tool . In many cases, B2B emails do not last that long. This tells us what to do with the email. For example, let’s say we recorded the email as james.carner@. This tells us the person is professional and is interested in their name. We...

Every email marketer has said this phrase, “I need an email verification tool I can trust”. What they lack are the questions associated with it. In example, an email verify tool needs to be online and not a desktop version. The reason is that your data is still vulnerable to theft even with a desktop version. A company that aggregates data online must have strict policies in place to not touch your data. Especially now after the GDPR has passed. Also, desktop software requires suppressions. We have 9 gb of suppressions so the desktop version will not offer that for you. Basically, the argument that your data is safe is a misnomer. The suppressions are located on an outside server and your data is being uploaded and saved. It’s a good way for them to steal your data. Another question every email marketer asks about an email verification tool is the speed. Smaller lists of a few thousand are not a priority for scrubbing time. Larger lists of over a million are. Does the email ...

One of our customers sent me an email with the subject line “I love my email verify tool” and it intrigued me so much I opened it right away. It was totally worthy of a full blog and I think you’ll enjoy this testimony of Verify550. “Dear James, I love my email verify tool . Over the course of 10 years, I have used <redacted>, <redacted> and <redacted>. Sometimes, I have to use all three before I can mail to remove as many traps and bounces as I can. I have plenty of data sources but my problem was never about the data, rather it was the cleaning of it. After cleaning once with Verify550, I was able to mail without a single problem. In fact, my sender score went through the roof. I didn’t believe it at first so I decided to put you to the test. I grabbed the crustiest list I had and cleaned it through you. Then I mailed it through a brand new MailChimp account. NOT ONE COMPLAINT. How in the word are you doing this? Keep up the great work and thanks for saving me...