What is the use of email validation tool?
An email validation tool is an integral part of every marketing campaign tool kit. The secret to effective email marketing is preserving a substantial level of email deliverability. And the quickest way to mess up your deliverability is to send out messages to invalid email addresses continuously. Although you start with a clean and high-quality mailing list, we strongly recommended always to validate email addresses now and then, as there is a chance that some of your emails will become obsolete after every 3-6 months. Who should use an email verification tool ? Invalid emails increases bounce rates, complaints rates and eventually put your reputation in bad grace. Your list can be of bad quality beforehand if bought from the black market or turns outdated after months of not being used. Thus, all email lists require consistent cleaning. Types of Email Verification Tools Each email verification tool performs the same function: to remove suspicious or non-working emails that m...