Email List Validation - Verify550

First, let me define what paid or free email list validation is, it’s a procedure that focuses on verifying if an email address is 100% valid and deliverable. This happens every time you send a newsletter to your subscribers and the message did not bounce at all. This is beneficial, mostly for new email marketers and those that have a large number of mailing lists. The main purpose why you must validate your mailing list is due to the damaging effect that bounce rate can do to your sender reputation. ISP (Internet Service Provider) uses several factors to determine the sender’s reputation. Among those factors is the bounce rate. If a person constantly sends messages to a bunch of invalid users, ISP will instantly regard it as bad list management and the sender as a prospective spammer. Continue reading ...

Email list cleaning is a spendy process. It’s more expensive than sending email itself with your own MTA. It requires validating if they email is a threat like a trap or litigator or verify if they email is deliverable, catch-all or bounce. The process that goes into our own validation and verification sends your list through 9 GB of suppressions and 3 SMTP handshakes for each email where we pick the best 2 out of 3 for reporting. Verify550 is not a data aggregator nor does it email advertisements or sell data. We just clean lists. We are not interested in doing anything with our client’s data because our process is in real time. That is why we charge $1,000 per million. To get accurate results and to not touch our client’s databases. But beware of the lesser price validation or verification companies. Just because they are less expensive doesn’t mean they are not going to keep your data. Validation is less expensive thus they can charge less but verification simply is the cash ...