Email List Validation - Verify550

First, let me define what paid or free email list validation is, it’s a procedure that focuses on verifying if an email address is 100% valid and deliverable. This happens every time you send a newsletter to your subscribers and the message did not bounce at all. This is beneficial, mostly for new email marketers and those that have a large number of mailing lists. The main purpose why you must validate your mailing list is due to the damaging effect that bounce rate can do to your sender reputation. ISP (Internet Service Provider) uses several factors to determine the sender’s reputation. Among those factors is the bounce rate. If a person constantly sends messages to a bunch of invalid users, ISP will instantly regard it as bad list management and the sender as a prospective spammer. Continue reading ...

Are you a digital marketer? Are you sure that the email addresses you are receiving is quality? Let me tell you, not because you get a new subscriber does not imply the account is real or healthy. That’s why email list verification free or paid is very important to determine the health status of every email address on your database. Consider email verification as additional security for your email marketing endeavors. It helps in cleaning your email database from any spam, typos, disposable, and inactive addresses, which can all cause a burden to your deliverability and sender reputation. Continue reading ...

An email validation service costs less than an email verification service. The reason is the algorithm does mostly matching and removing emails against large suppressions lists. This costs bandwidth and time. Many validation companies also check the mx records which doesn’t harm the IP or domain when requested. When a company offers free email validation, they probably will keep your list and resell it but the cost on their end is minute compared to verification. And here’s why: Free is never free. When a company offers to scrub your list for free, it’s obvious they do not value their own property. What value can you place on doing something and get nothing in return? That does not work in the business world. Even a good validation company with excellent suppression lists has worth and value. Verification has to have some intelligence behind it. It costs more to manufacturer intelligence in an algorithm. SMTP handshakes, social network comparing, appending to emails tha...