Email address validation can solve all your problems



The subscriber world is not immune to blacklistings anymore and Email address verification can actually prevent these issues. Gone are the days of trusting your list. As we mentioned in many other articles about subscriber memory, sleeper cell traps and litigators suing emailers if they cannot prove beyond a shadow of a doubt that their subscriber is legit, then the worst can happen. In example, we had a client with a list of 120,000 emails. They accumulated it a year ago during a lotions and potions campaign.

These emails were all the people who paid for the product. After they exhausted the list, they sat on it for 4 months, after which they decided to start it up again. Here is what happened:

1.)    Even though the emails were inside the ESP and the campaign was approved months ago, the number of bounces triggered an alarm where they ESP temporarily suspended the campaign for a high threshold of bounces (4.5%).

2.)    After further inspection, many of the bounces were actually temporary emails

3.)    One of the subscribers contacted the ESP demanding they prove they signed up for this campaign. The client actually paid for the product and issued a charge back a few months before. This complaint was in the emailer’s favor; however the damage was already done.

4.)    The domain was blacklisted on a very large spam fighter network. It turns out, one of the domains inside the list was expired and was picked up by a spam fighter. The emailer had to show the blacklist the optin information which later they were removed from the blacklist, but again, the damage was done.

All the above could have been avoided if the emailer would have cleaned their list before sending again. This is why email address validation can solve all your problems for old subscriber lists. Validation removes the complainers, sleeper cells, litigators and temporaries. If the emailer would have validated their list before hitting the send button, they could have avoided being blacklisted, which is not good even if they remove you. Why? Because they now are monitoring you and can potentially be blocking you for a while.

This is the syndicated copy of an original article posted at https://verify550.com/email-address-validation-can-solve-all-your-problems/

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