Benefits of Performing Mailing List Cleanup

In order to have a healthy environment for your outbox; it is important that you perform a mailing list cleanup.  This works by getting rid of all outdated, invalid, and inactive email addresses in your database.
This process may require time and effort; however, it will certainly deliver a positive result to your business.

Benefits of Mailing List Cleanup
1.    Lower Bounce Rate
This happens when a mailing service is not successful in sending your message to another mailing server; it will commonly lead to an automated response known as bounce. If you regularly send an email, you’ll find out many of these bounces and get rid of them, which will increase your deliverability.

2.    Greater Sender Reputation
Email deliverability is based upon the reputation of the sender. This relies on how active the subscriber is, number of bounces, spam trap hits, and users' complaints. A regular mailing list cleanup can help you avoid any complications and tarnishing your reputation as a sender.

3.    Lesser Spam Trap Hits
There are addresses that have been created to filter companies and blacklisted administrators in order to banish any spammers. Reaching the spam traps serves as a signal for mailbox providers to determine that the mailing list is poor quality.

4.    User Engagement Improvement
Having clean mailing lists will leave you with leads that are interested in your messages. This means that you are focusing on leads that will deliver a greater opens and clicks. Additionally, if you send email to valid leads, it will lessen the chances of being blacklisted.
5.    Saved Money
You usually spent money every time you send messages to your email lists, including those that are invalid. If you remove those non-existent addresses, thus prevent you from wasting your money.

How to get clean and useful mailing lists? Here are 6 tips that you should follow:
1.    Stop buying mailing lists
Buying mailing lists is the easiest way to build your database; however, there are risks that might affect your deliverability.

Now that you know the benefits of having clean mailing lists, better start to take action and consider it as part of your overall email deliverability strategy.

Contact now for free quote

Benefits of Performing Mailing List Cleanup
https://verify550.com/benefits-of-performing-mailing-list-cleanup/
Knowing the benefits of performing mailing list cleanup will help you enhance your ROI, deliverability and reputation as email marketer.
benefits-of-performing-mailing-list-cleanup

# mailing list cleanup

Comments

Post a Comment

Popular posts from this blog

Email Validation Services - A Thorough Walk Through

Image
Email validation services, unlike email verification, focuses on the threats outside of the email itself. Email validation removes spamtraps, complainers, litigators, botclickers, roles/departmental and seeds while fixing the email removing syntax errors, unicode/latin characters and lastly checks the mx and domain for setup issues. Email validation is the first step in max scrubbing before you use an email verification software to remove bounces. Here are a list of all the modules inside our validation process: Traps   Spamtraps are email addresses that are purposely and strategically placed inside email marketing lists. They are can be caught by harvesting websites, expired domains and in some cases used to fill out forms. Traps can harm email deliverability by being triggered. Litigators   There are several lawyers nationwide and worldwide that sue email marketers. Sleeper cells   Many spam fighters are hosting providers. A sleeper cell email is one...
Read more

Knock Knock, Email List Validation Service Humor

Image
Email list validation has a humorous side. I have been scrubbing email lists for over 10 years and I think it’s time to share with you the hilarious stories while doing email hygiene services. 10 years is a long time to be doing what you love and it seems fitting to finally disclose the funny moments of email list validation service . The Senator Can Spam has no say when it comes to the political field. In comes a very well-known Senator a few years back. I received a call from his campaign manager. It was short and sweet. 1.) I need all the data you have in <state redacted> and 2.) I need all of it cleaned. We don’t supply data but we were able to find it for him. We also do not mail but we consulted with them on where to go. At the end of the day, we tens of thousands of dollars from this campaign and received a phone call from the Senator himself, “Great job guys. You F***ing blew my mind at how fast you put this all together!” I still have th e recording. ...
Read more

Email verification software schematics

Image
Many have asked me what are my Email verification software schematics for list hygiene. It really isn’t a secret. There are 5 fundamental parts of the email address. The user, the name, the domain, the string and the ending. This blog post explains each one of these and why it’s important to build your hygiene schematics around them. The user is the element before the at sign. The user encompasses many different parts. There are dots/periods, underscores and hyphens that separate the user information. Too many of these characters tell us the email is bad. The user information helps remove bad emails before we have to do a SMTP/MX check. The name tells is a lot about the email. Usually names are associated with B2B data in any email verify tool . In many cases, B2B emails do not last that long. This tells us what to do with the email. For example, let’s say we recorded the email as james.carner@. This tells us the person is professional and is interested in their name. We...
Read more