Why do they Call Email List Cleaning Instead of Email Aggregation?



Email list cleaning sounds spammy and the term really needs to be changed in this industry. Since most email marketers are using large scale ESP’s now to mail to their opens and clicks, every email marketer needs an email list cleaner free from the slander. I propose we change the phrases “Email List Cleaning” or “Email Hygiene” to “Email Aggregation”.

Why not? I have coined many phrases in this industry. In example, what people used to call screamers and complainers, now they are called “Protestors”. And what was called “Traps” have now been changed to “Advisories” and “Sleeper Cells”. Why not remove the cleaning element out all together and just call it email aggregation?

Email marketing is getting more expensive and the spam fighters will not let go of the bone. The best email list cleaner free from slander will be the one who changes the way we do business. By changing industry terms to more friendly and non-aggressiveways, the better we stay in this industry. There is no need for ego, greed and lack of empathy here, If email marketing is still a low cost way to spread the word, then we as the advertisers need to be better as people.

Email aggregation sounds better. It says we are taking large files and manipulating it. That is exactly what we do. We take large databases and match/remove bad information. We also clean up and remove syntax errors and characters that do not belong in email. eHygienics, our flagship product can aggregate 10 million emails an hour. Now THAT is impressive. 9 GB of data being queried within milliseconds. Why on Earth would we use terms that sounds demeaning when we can do such amazing technological feats?

This is the syndicated copy of an original article posted at https://verify550.com/why-do-they-call-email-list-cleaning-instead-of-email-aggregation/

Comments

Post a Comment

Popular posts from this blog

Email Validation Services - A Thorough Walk Through

Image
Email validation services, unlike email verification, focuses on the threats outside of the email itself. Email validation removes spamtraps, complainers, litigators, botclickers, roles/departmental and seeds while fixing the email removing syntax errors, unicode/latin characters and lastly checks the mx and domain for setup issues. Email validation is the first step in max scrubbing before you use an email verification software to remove bounces. Here are a list of all the modules inside our validation process: Traps   Spamtraps are email addresses that are purposely and strategically placed inside email marketing lists. They are can be caught by harvesting websites, expired domains and in some cases used to fill out forms. Traps can harm email deliverability by being triggered. Litigators   There are several lawyers nationwide and worldwide that sue email marketers. Sleeper cells   Many spam fighters are hosting providers. A sleeper cell email is one...
Read more

Knock Knock, Email List Validation Service Humor

Image
Email list validation has a humorous side. I have been scrubbing email lists for over 10 years and I think it’s time to share with you the hilarious stories while doing email hygiene services. 10 years is a long time to be doing what you love and it seems fitting to finally disclose the funny moments of email list validation service . The Senator Can Spam has no say when it comes to the political field. In comes a very well-known Senator a few years back. I received a call from his campaign manager. It was short and sweet. 1.) I need all the data you have in <state redacted> and 2.) I need all of it cleaned. We don’t supply data but we were able to find it for him. We also do not mail but we consulted with them on where to go. At the end of the day, we tens of thousands of dollars from this campaign and received a phone call from the Senator himself, “Great job guys. You F***ing blew my mind at how fast you put this all together!” I still have th e recording. ...
Read more

Email verification software schematics

Image
Many have asked me what are my Email verification software schematics for list hygiene. It really isn’t a secret. There are 5 fundamental parts of the email address. The user, the name, the domain, the string and the ending. This blog post explains each one of these and why it’s important to build your hygiene schematics around them. The user is the element before the at sign. The user encompasses many different parts. There are dots/periods, underscores and hyphens that separate the user information. Too many of these characters tell us the email is bad. The user information helps remove bad emails before we have to do a SMTP/MX check. The name tells is a lot about the email. Usually names are associated with B2B data in any email verify tool . In many cases, B2B emails do not last that long. This tells us what to do with the email. For example, let’s say we recorded the email as james.carner@. This tells us the person is professional and is interested in their name. We...
Read more