The right and wrong way to do email list verification




We have explained the differences between validation and email list verification in previous posts. In short, validation does not remove bounces nor does it do an smtp handshake. Many validation companies do, however, mx checking where it checks certain steps if the mail exchange is setup properly. But they do not do smtp handshakes. In order to understand verification and to choose the right company, it’s important to look for clear signs of authentication as most verification companies miss many steps in order to save money.

Social networks (the wrong way)

Ask your email list cleaning company how they do verification. Get them to be specific. Ask them if they do email list cleaning free of social networks. For a while, email marketers requested that emails be patched against social media email accounts. For a year or two, this verification method worked well because emails that were used for social networking were authentic, however, bots and fake profiles started filling up Facebook and Twitter therefore, you cannot use these as the best method for verification.

Appending (the wrong way)

Ask the email list Verification Company if they append date/time stamp emails that were verified during a special date appointment. In example, to save money, many verification companies will save the date and time stamp of when the email was verified. They then will not mail to that specific email until a set date is specified to save money. This idea works in theory but is not real time verification as some set dates of up to 30 – 90 days. Waiting this long to verify if an email is verified is not going to be accurate.

Scoring (the wrong way)

Like appending and social networking above combined, many verification companies will offer a technical term of scoring as their reporting feature. They offer the email on a scale of 0 – 10 (0 as good and 10 as bad). Most, if not all, email verification companies started as email marketers. Scoring works by tracking the date/time and when the email was sent last. It also connects to social networks. In example, if the email wasn’t sent for 90 days and does not have a social network profile, it can be scored as a 10.

SMTP Connection (the right way)

In order for an email to be verified correctly, without skipping steps, it has to be delivered. ISP’s have certain thresholds to allow a number of emails in from an IP range. Yahoo may allow only 3,000 from an IP per 24 hours or gmail 300. Verification companies must be deliverability experts by understand all ISP threhsholds.

Real time (the right away)

With an smtp connection comes real time reporting. In order to get the maximum bang for your buck, the email must be checked in real time and that means as the list is scrubbing, the system is sending an smtp handshake. Verify550 does this 3 times for each email in real time and picks the best two out of three in their reports.

This is the syndicated copy of an original article posted at https://verify550.com/right-wrong-way-email-list-verification/

Comments

Post a Comment

Popular posts from this blog

Email Validation Services - A Thorough Walk Through

Image
Email validation services, unlike email verification, focuses on the threats outside of the email itself. Email validation removes spamtraps, complainers, litigators, botclickers, roles/departmental and seeds while fixing the email removing syntax errors, unicode/latin characters and lastly checks the mx and domain for setup issues. Email validation is the first step in max scrubbing before you use an email verification software to remove bounces. Here are a list of all the modules inside our validation process: Traps   Spamtraps are email addresses that are purposely and strategically placed inside email marketing lists. They are can be caught by harvesting websites, expired domains and in some cases used to fill out forms. Traps can harm email deliverability by being triggered. Litigators   There are several lawyers nationwide and worldwide that sue email marketers. Sleeper cells   Many spam fighters are hosting providers. A sleeper cell email is one...
Read more

Knock Knock, Email List Validation Service Humor

Image
Email list validation has a humorous side. I have been scrubbing email lists for over 10 years and I think it’s time to share with you the hilarious stories while doing email hygiene services. 10 years is a long time to be doing what you love and it seems fitting to finally disclose the funny moments of email list validation service . The Senator Can Spam has no say when it comes to the political field. In comes a very well-known Senator a few years back. I received a call from his campaign manager. It was short and sweet. 1.) I need all the data you have in <state redacted> and 2.) I need all of it cleaned. We don’t supply data but we were able to find it for him. We also do not mail but we consulted with them on where to go. At the end of the day, we tens of thousands of dollars from this campaign and received a phone call from the Senator himself, “Great job guys. You F***ing blew my mind at how fast you put this all together!” I still have th e recording. ...
Read more

Email verification software schematics

Image
Many have asked me what are my Email verification software schematics for list hygiene. It really isn’t a secret. There are 5 fundamental parts of the email address. The user, the name, the domain, the string and the ending. This blog post explains each one of these and why it’s important to build your hygiene schematics around them. The user is the element before the at sign. The user encompasses many different parts. There are dots/periods, underscores and hyphens that separate the user information. Too many of these characters tell us the email is bad. The user information helps remove bad emails before we have to do a SMTP/MX check. The name tells is a lot about the email. Usually names are associated with B2B data in any email verify tool . In many cases, B2B emails do not last that long. This tells us what to do with the email. For example, let’s say we recorded the email as james.carner@. This tells us the person is professional and is interested in their name. We...
Read more