Scrub email list free or pay for it?
Scrub
email list free or pay for it shouldn’t be a question
in your mind at all. Email list cleaning free, even though there are services
for that out there, is a risk that will harm your inbox and deliverability
scores. And not only that, if someone is actually offering to scrub your email
list for free, then there must be something in the fine print because free
isn’t free. This articles discusses the problems of using an email list cleaner
free.
They
may use your data
How important is your data to you? Or to your
clients? A free scrubbing platform isn’t wasting server time and resources just
because they are “good guys”. Read the fine print and see what they are going
to be doing with your database. Most likely, they will be selling it, appending
and emailing it. After you uploaded your data, consider it to be in the hands
of 10 others in just a few short days. And those 10 others will most likely
sell or trade the data as well.
They
may mail to your data
A free email list cleaner will more than
likely check the mx records and rarely would they do an smtp handshake. If they
do, then they will be sending an advertisement to your data. That means the
audience of the data is susceptible to whatever information is being sent to
verify. This could offset the data which could kill the lifecycle. Every email
list has a pulse. Allowing someone to send whatever they want to it lead to
complaints and lack of trust.
They
may sell your data
Using an email list cleaner free
risks your data of getting into the hands of a spammer. Spammers regard
cleaning a waste and send as much as they can per IP by purchasing small
hosting servers and adding bulk email software. They send a few hundred
thousand per server, burn it and move on. They could care less about
deliverability or feedback loops. Your data in the hands of a spammer is
exactly what to expect when using an email list cleaning free.
These are all just a simple taste of what to
expect if you decide to upload your data into the wrong hands. The same can be
said about companies you pay for as well. When uploading your bread and butter,
make sure you have contracts in hand that specifies that the cleaner will not
use it in any way. Also make sure the email hygiene company deletes the data
after a certain period of time.
This is the syndicated copy of an original
article posted at https://verify550.com/scrub-email-list-free-pay/
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