Why you need free email list validation before your campaign

Why you need free email list validation before your campaign

First, let me define what paid or free email list validation is, it’s a procedure that focuses on verifying if an email address is 100% valid and deliverable. This happens every time you send a newsletter to your subscribers and the message did not bounce at all.

This is beneficial, mostly for new email marketers and those that have a large number of mailing lists. The main purpose why you must validate your mailing list is due to the damaging effect that bounce rate can do to your sender reputation.

ISP (Internet Service Provider) uses several factors to determine the sender’s reputation. Among those factors is the bounce rate. If a person constantly sends messages to a bunch of invalid users, ISP will instantly regard it as bad list management and the sender as a prospective spammer. Continue reading...


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