Email List Validation - Verify550

Email list cleaning sounds spammy and the term really needs to be changed in this industry. Since most email marketers are using large scale ESP’s now to mail to their opens and clicks, every email marketer needs an email list cleaner free from the slander. I propose we change the phrases “ Email List Cleaning ” or “Email Hygiene” to “Email Aggregation”. Why not? I have coined many phrases in this industry. In example, what people used to call screamers and complainers, now they are called “Protestors”. And what was called “Traps” have now been changed to “Advisories” and “Sleeper Cells”. Why not remove the cleaning element out all together and just call it email aggregation? Email marketing is getting more expensive and the spam fighters will not let go of the bone. The best email list cleaner free from slander will be the one who changes the way we do business. By changing industry terms to more friendly and non-aggressiveways, the better we stay in this industry. T

Email list validation has a humorous side. I have been scrubbing email lists for over 10 years and I think it’s time to share with you the hilarious stories while doing email hygiene services. 10 years is a long time to be doing what you love and it seems fitting to finally disclose the funny moments of email list validation service . The Senator Can Spam has no say when it comes to the political field. In comes a very well-known Senator a few years back. I received a call from his campaign manager. It was short and sweet. 1.) I need all the data you have in <state redacted> and 2.) I need all of it cleaned. We don’t supply data but we were able to find it for him. We also do not mail but we consulted with them on where to go. At the end of the day, we tens of thousands of dollars from this campaign and received a phone call from the Senator himself, “Great job guys. You F***ing blew my mind at how fast you put this all together!” I still have th e recording.

Every email marketer has said this phrase, “I need an email verification tool I can trust”. What they lack are the questions associated with it. In example, an email verify tool needs to be online and not a desktop version. The reason is that your data is still vulnerable to theft even with a desktop version. A company that aggregates data online must have strict policies in place to not touch your data. Especially now after the GDPR has passed. Also, desktop software requires suppressions. We have 9 gb of suppressions so the desktop version will not offer that for you. Basically, the argument that your data is safe is a misnomer. The suppressions are located on an outside server and your data is being uploaded and saved. It’s a good way for them to steal your data. Another question every email marketer asks about an email verification tool is the speed. Smaller lists of a few thousand are not a priority for scrubbing time. Larger lists of over a million are. Does the email

Email verification services are on the rise. My last count was 50 companies who claim to clean email marketing lists. Out of those 50, probably half of them ‘white list’ from others. Still, 25 companies that do email list verification is/are a huge number compared to 10 years ago when it was just us 2. Back in 2007, when I started email list hygiene, the only company I knew of that was selling the service was Data Genie. Roger was the tech and Bret (whom passed away) was the sales person. I believe Roger is still scrubbing lists to this day. I remember back when I was managing The Viral Spiral advertising them in my newsletter. For many years, validation was the only service available. As I have written in several blogs prior, validation removes traps, complainers, litigators and syntax errors. Little did it do verification or an SMTP handshake. The first company, that I was aware of back then, that started verification whom was sold to Experian a while back was called Le