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Showing posts from February, 2019

Smart Marketer: Mistakes To Avoid Before Uploading A File Into Email Verification Software

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Smart Marketer: Mistakes To Avoid Before Uploading A File Into Email Verification Software A smart email marketer always knows what to do before uploading their email list file into email verification software. To spare you from getting yourself into a trap in using email verification software, I'll share with you a couple of mistakes to avoid that will give you efficiency, quality and value for your money. Free Spare yourself with anything free. If you've tried searching for phrases such as “scrub email list free,” "free email verifier" or "email list scrubber free," (Google has a very funny way to get us into the bait) and found hygiene companies that will do it for free, always remember free is never free. Free means they keep your data Have you ever thought of giving your services for free without anything in return? Of course not. Even free shipping these days are all incorporated into what you pay for with your item. These hygie

How Email Syntax Removal Works

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Email syntax removal is a process that usually comes with most email validation software companies; this comes first in the 3-part process of email validation service that is available. Every email marketer has the ultimate goal to make sure that the email campaign is successful. For example: ·  low or zero bounce rate ·  good reputation of the outgoing mail server ·  keeping off blacklists In the world of syntax errors, programmers, developers, and IT professionals, are all well adverse in the above. It is when you can see a dialog box for erroneous code, though becomes a little confusing. When these typographical errors are not removed or corrected and were fed into your CRM, this can upset your analytics. And unfortunately, it’s not always easy to spot mistakes with the naked eye. This is why syntax removal is essential—to correct these errors and clean up your marketing lists. But how exactly does this process work? Well, in the removal of syntax errors,

Email List Validation Versus Email List Verification

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There are many articles referencing the difference between email list validation versus email list verification and it’s quite confusing. I have written at least 10 articles on the topic so far myself. This article breaks down the words, the history and the reasons as to why both words are thrown around in the email marketing world. This article could save you thousands by understanding what you are buying. Here are both words and their English meanings: Validation Validation, according to Dictionary.com is, "…the action of checking or proving the validity or accuracy of something…" Verification Verification, according to Dictionary.com is, "...the process of establishing the truth, accuracy, or validity of something..." As you can see, both words mean almost exactly the same. Here’s what happened. 15 years ago, the first company that offered email list hygiene had no real name for it other than data cleansing or email cleaning (or email list