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Showing posts from May, 2019

Benefits of Performing Mailing List Cleanup

In order to have a healthy environment for your outbox; it is important that you perform a mailing list cleanup .  This works by getting rid of all outdated, invalid, and inactive email addresses in your database. This process may require time and effort; however, it will certainly deliver a positive result to your business. Benefits of Mailing List Cleanup 1.    Lower Bounce Rate This happens when a mailing service is not successful in sending your message to another mailing server ; it will commonly lead to an automated response known as bounce. If you regularly send an email, you’ll find out many of these bounces and get rid of them, which will increase your deliverability. 2.    Greater Sender Reputation Email deliverability is based upon the reputation of the sender. This relies on how active the subscriber is, number of bounces, spam trap hits, and users' complaints. A regular mailing list cleanup can help you avoid any complications and tarnishing your reput

Learn How Email Address Verification Services Works

If you are an email marketer and is eager to make their campaigns run successfully and smoothly, then they must make use of email address verification service . Email address verification is essential since email marketing proves to be one of the techniques of marketing. And since the amount of subscribers in your email list increases, you’ll want to make sure that you got only verified email list; an email list which consists of solely accurate and verified email addresses. How Email Address Verification Works Email verification is not as same as sending out emails to check if the address is real or if it bounces. The main purpose is to verify the email validity. The whole procedure consists of several steps. 1. A specific tool is used to check the syntax of the email address . If the address has spaces, undesirable characters, or if the "@" is absent, then the tool used to verify will instantly reject the email address and considers it as invalid. 2. In case