Email List Validation - Verify550

Are you familiar with all the hidden downfalls in email marketing? There are underlying issues when dealing with mailing lists, such as temporary emails, spam traps, hard bounces, and much more. These issues can likely hurt your sender reputation and worse ROI. Fortunately, there are email verification software and services that can eradicate any inactive or poor email addresses in your mailing lists and make your email marketing campaigns work more efficiently. What is Email Verification Software Email verification software guarantees that email lists are working and 100% valid. Marketers will upload their email lists, and the software will verify these lists in several ways. Email verification services can identify a valid email address and see if it exists. Continue Reading ...

First, let me define what paid or free email list validation is, it’s a procedure that focuses on verifying if an email address is 100% valid and deliverable. This happens every time you send a newsletter to your subscribers and the message did not bounce at all. This is beneficial, mostly for new email marketers and those that have a large number of mailing lists. The main purpose why you must validate your mailing list is due to the damaging effect that bounce rate can do to your sender reputation. ISP (Internet Service Provider) uses several factors to determine the sender’s reputation. Among those factors is the bounce rate. If a person constantly sends messages to a bunch of invalid users, ISP will instantly regard it as bad list management and the sender as a prospective spammer. Continue reading ...