Email verification services have changed the way ESP’s do business



Email verification services are now a central part of almost all email service provider’s network. We have written many articles about white listed blacklistings based on customer memory and this article focuses on just that. Any list over a few thousand, optin or not, has the potential to hit a blacklist. The memory span of an email marketing list prospect is iffy at best. We have helped many white listed customers spot and remove their complainers so that their delivery improves. One complaint, whether intentional or not, can decrease delivery scores immensely. Email service providers, like Mailchimp (whom we are integrated with), give their clients the option to scrub their lists before they hit the send button.

But if the list is optin, and they are all customers, why would one need to clean their list(s)? There are too many reasons. First, a client’s memory fades after a few months. Their tempers do too. You cannot assume that everyone in your list knows who you are after a while. Engagement is key but all it takes is one complaint and you are being watched or worse, kicked off. Second, sleeper cells are inside every list. Spam fighters own or work with hosting companies thereby setting up catchalls for every email that comes into a shared account to filter spam. Third, litigators are coming onto the scene as settling against spam violations are becoming profitable, especially in California.

Fourth, email service providers have Email validation services that monitor every list that is uploaded and grades them before they pick which set of IP’s they are going to use. If your list is obviously not subscribers, the ESP will allow you on South America IPs just to make a little money off you before they shut you down. And finally, SpamCop emails. Anyone can google “report spam” and become a trap under SpamCop’s system. They can add you even if you opted in given that their system is automated. This makes accountability harder and the email list cleaner free from judgement because they did their job.

Email verification services are now crucial for ESP’s and they recognize they have to either create their own cleaning systems or partner with them. We are proud to say that we a verified service provider for aWeber and anyone can choose to clean their list via API using us. We have proven to aWeber that our services benefit their clientele and perhaps it’s time you try us for yourself.

This is the syndicated copy of an original article posted at https://verify550.com/email-verification-services-have-changed-the-way-esps-do-business/

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