Email address validation can solve all your problems



The subscriber world is not immune to blacklistings anymore and Email address verification can actually prevent these issues. Gone are the days of trusting your list. As we mentioned in many other articles about subscriber memory, sleeper cell traps and litigators suing emailers if they cannot prove beyond a shadow of a doubt that their subscriber is legit, then the worst can happen. In example, we had a client with a list of 120,000 emails. They accumulated it a year ago during a lotions and potions campaign.

These emails were all the people who paid for the product. After they exhausted the list, they sat on it for 4 months, after which they decided to start it up again. Here is what happened:

1.)    Even though the emails were inside the ESP and the campaign was approved months ago, the number of bounces triggered an alarm where they ESP temporarily suspended the campaign for a high threshold of bounces (4.5%).

2.)    After further inspection, many of the bounces were actually temporary emails

3.)    One of the subscribers contacted the ESP demanding they prove they signed up for this campaign. The client actually paid for the product and issued a charge back a few months before. This complaint was in the emailer’s favor; however the damage was already done.

4.)    The domain was blacklisted on a very large spam fighter network. It turns out, one of the domains inside the list was expired and was picked up by a spam fighter. The emailer had to show the blacklist the optin information which later they were removed from the blacklist, but again, the damage was done.

All the above could have been avoided if the emailer would have cleaned their list before sending again. This is why email address validation can solve all your problems for old subscriber lists. Validation removes the complainers, sleeper cells, litigators and temporaries. If the emailer would have validated their list before hitting the send button, they could have avoided being blacklisted, which is not good even if they remove you. Why? Because they now are monitoring you and can potentially be blocking you for a while.

This is the syndicated copy of an original article posted at https://verify550.com/email-address-validation-can-solve-all-your-problems/

Comments

Post a Comment

Popular posts from this blog

How exactly email verification software works?

Image
We frequently mention on our blogs the importance of using email verification software . This tool will help your company to succeed and grow among your competitors. Still, very few companies don’t use this tool because they are unfamiliar with the advantages of applying one. But Again, What Is Email Verification? Email verification is a service that detects potential spam traps and other email address problems just before ISP and ESP flagged you and leads to long-term harm to your reputation. Email Validation supports cleaning up your mailing lists to strengthen deliverability, helping you connect with your subscribers. An Email Validation service provider makes use of an advanced email verification system to look for syntax consistency. However, compared to basic email verification, their process goes above and further than Javascript and incorporates AI, multi-layer examination, and complex protocols to pinpoint problematic email addresses- often straightaway. Email verific
Read more

Email Validation Services - A Thorough Walk Through

Image
Email validation services, unlike email verification, focuses on the threats outside of the email itself. Email validation removes spamtraps, complainers, litigators, botclickers, roles/departmental and seeds while fixing the email removing syntax errors, unicode/latin characters and lastly checks the mx and domain for setup issues. Email validation is the first step in max scrubbing before you use an email verification software to remove bounces. Here are a list of all the modules inside our validation process: Traps   Spamtraps are email addresses that are purposely and strategically placed inside email marketing lists. They are can be caught by harvesting websites, expired domains and in some cases used to fill out forms. Traps can harm email deliverability by being triggered. Litigators   There are several lawyers nationwide and worldwide that sue email marketers. Sleeper cells   Many spam fighters are hosting providers. A sleeper cell email is one that is on a
Read more

How email list verification software affects your success?

Image
Are you noticing that your email campaigns are stagnant or, worse, not working at all? There are possibly plenty of factors causing that; however, one of the primary reasons might be your email leads or subscribers’ quality. If your subscriber list contain a bunch of spam traps, role-based or merely inaccurate ones, your email deliverability will likely deteriorate, hence lowering your email marketing ROI as well. The only way to avoid that from happening is by using an email list verification software . How Does Email Verification Works? Email verification is the method of validating the accuracy and precision of an email address. It performs by separating and deleting addresses that are harmful to send. The email verification procedure begins by examining whether the syntax of the email address is valid. Next, the verification tool examines the accuracy of the domain name. As soon as that is identified as correct, an advanced procedures kick-off. They determine the quality of t
Read more