Scary Stories About Email List Cleaning
Email list cleaning can be good or bad. It all depends on the company that is aggregating your data. Over the years, we have heard dozens of frightening stories about bad experiences with email validation services therefore I think it would be good to write about them to give help warn you before you make the same mistakes. Switched Lists A few years ago, I had a client have me sign a huge non-disclosure and data safety agreement. Since we don’t keep data, it’s all good with me. He continued to tell me this awful story. One of our competitors scrubbed his list and sent it to someone else and vice versa. Get this – both companies were in a similar industry. One had an optin list of 120,000 subscribers to an online poker game (Texas Hold’em smartphone game to be exact) while the other client had a list of 80,000 gamblers. Both lists were sent to the wrong client(s). It wouldn’t be that big of a deal if the lists were not named! But they were named by company name and li...