Why is email list verification so expensive?
Email list verification is one of the most challenging parts of email list hygiene. Everyone want their email list cleaning free , but in this case, you really get what you pay for. Out of the dozens of competitors in this field, all of them know that it’s not easy to verify if an email is a catch-all, soft bounce or hard, and on top of that, report back the exact details of the “kind” of bounce it really is. In order to verify an email, several things need to occur. There are approximately 30,000 internet service providers worldwide and each one sets their own mail parameters using blacklists to monitor and block spam. Each one is unique, therefore the approach must be handled delicately in order to not be blocked, blacklisted or worse, have false positives sent back during the exchange. Some servers will tell us that the delivery has failed, but no information was given if the email exists. Simply labeled an “Error”, these could be network communication errors where power went...