Email List Validation - Verify550

Email validation services, unlike email verification, focuses on the threats outside of the email itself. Email validation removes spamtraps, complainers, litigators, botclickers, roles/departmental and seeds while fixing the email removing syntax errors, unicode/latin characters and lastly checks the mx and domain for setup issues. Email validation is the first step in max scrubbing before you use an email verification software to remove bounces. Here are a list of all the modules inside our validation process: Traps   Spamtraps are email addresses that are purposely and strategically placed inside email marketing lists. They are can be caught by harvesting websites, expired domains and in some cases used to fill out forms. Traps can harm email deliverability by being triggered. Litigators   There are several lawyers nationwide and worldwide that sue email marketers. Sleeper cells   Many spam fighters are hosting providers. A sleeper cell email is one...

  Email address verification mainly focuses on verifying if the email address exists or not and if it does not, why. There are dozens of email list hygiene companies to choose from and most say they do verification, but do they? A lot of services who offer to scrub email list free are actually validation companies that do not do verification. They simply cannot remove bounces. The reason is, they offer a free service for it, is because their cost to match and remove emails versus doing an SMTP handshake is way less so they can make those kinds of offers. This article focuses on email address verification and how to spot companies that simply cannot do it so you don’t waste your money.   Email marketing services require a clean list to be uploaded. Lists that are not tainted with traps and bounces. Spam fighters purchase expired domains and active the mx. It’s a good way to track if someone purchased a list which they feel is spam. Unfortunately, if you let an email lis...

There are two types of email list cleaning : Validation & Verification. Validation removes threats while verification removes bounces. This article will break down the difference and tach you the importance of which you should use before you spend funds on something that you didn’t want or need. There is a huge difference between the two and our industry doesn’t really break it down like it should. Most likely because if you purchased validation to remove bounces, you will be quite disappointed. An easy tool to think about is this email address example: validation@verification   Validation mostly concentrates on all of the issues dealing with everything before the @ sign. Roles, for example, are emails that pertain to a trade. Webmaster@ or secretary@ are validation rules set to be removed. Same with departmental email addresses where one email is sent to several people like support@ or contact@. Seeds as well as strings are validation removal requirements too. Seeds are ...